Why Is A Trademark Search Important?
A trademark search is an important part of the process of protecting your mark. It is only by conducting a search that we can establish whether your proposed mark is free for you to use and capable of registration. The point of a search is to ascertain whether any potentially conflicting trade mark has already been registered. A search is strongly recommended before adopting any new trademark to minimise the risk of infringing another party’s rights.
Having to change your brand after you have begun using it can be very expensive, resulting in wasted advertising, design and printing costs. It can also result in the loss of customer goodwill built up in the original trade mark. Searching your trademark before committing yourself could save you money in the long-run, as well as helping you to avoid potential liability for infringing another party’s trademark rights.
What do I get with a Trademark Search?
Our trademark searches are designed to locate not just the identical trademark but also any confusingly similar marks. We will provide you with an analysis of the search results and advise you about steps that may be taken to overcome any problems identified by the search.
For more information, please contact us.